A
Sales

Apollo

A sales intelligence platform for finding and organizing potential customers.

In practical terms

What you can build

01Enrich contacts
02Find companies
03Organize prospecting
04Synchronize a CRM
Before the implementation

Three concepts to understand

Enrichment

Adding available professional information to an existing record.

Contact

A person's record used in prospecting.

Rate limit

The maximum number of calls allowed in a period.

A safe first path

How to get started

  1. Confirm which endpoints your plan includes.
  2. Prevent duplicate contacts.
  3. Respect privacy, consent and usage limits.
Common questions

Quick answers

Does every plan include every endpoint?

No. API access and credits vary by subscription.

Can I send messages automatically?

The platform offers sequence features subject to plan availability and applicable rules.

Better decisions

See where this tool fits in a real workflow.

Read the field guides →