H
CRM

HubSpot

A CRM for organizing contacts, companies, sales and relationship activity.

In practical terms

What you can build

01Create contacts
02Update deals
03Synchronize properties
04Register activities
Before the implementation

Three concepts to understand

CRM object

A record type such as contact, company or deal.

Property

A record field such as email, stage or value.

Private app

An internal integration using its own access token.

A safe first path

How to get started

  1. Define which objects will be synchronized.
  2. Map fields between systems.
  3. Handle limits and duplicate updates.
Common questions

Quick answers

Private app or OAuth?

A private app is for your own account; OAuth fits a product used by multiple customers.

Can I create custom fields?

Yes, when the account plan and permissions allow it.

Better decisions

See where this tool fits in a real workflow.

Read the field guides →