M
Marketing

Meta Graph

The main interface for connecting business systems to Meta products.

In practical terms

What you can build

01Publish authorized media
02Receive WhatsApp messages
03Read ad data
04Process events
Before the implementation

Three concepts to understand

Access token

A temporary key representing an authorization.

Permission

A specific action a person grants to an application.

App Review

Meta's review process for releasing certain permissions in production.

A safe first path

How to get started

  1. Create an app in Meta for Developers.
  2. Add only the product you need.
  3. Test permissions and token lifetime.
Common questions

Quick answers

Can an app access any account?

No. The account must authorize the app and required permissions may need approval.

Does a token last forever?

Not necessarily. Lifetime and renewal depend on token type.

Better decisions

See where this tool fits in a real workflow.

Read the field guides →